Branding • Logo • Print • Signage
Based in Williston, Vermont, AllSun Trackers specializes in solar panels that rotate to track the sun’s light. I was given the task of rebranding the company in a design class, and decided to use a solar panel within the logo along with golden yellow and light grey colors in order to emphasize the sun and the technology, the two most important concepts to the company. I really wanted to convey a professional but friendly feel in the imagery in order to attract more people who might be skeptical of solar power. The outcomes were a letterhead set (business card, envelope, and stationary) as well as an informational brochure and signage for their corporate headquarters.
