Branding • Print • Signage
Mountain Apparel is an outdoor gear company I created for a Print Production class. The main intent of the brand was to get people off their couches and out into wild country. For that reason, I opted to create a look and feel that had an adventurous and rugged feel, yet still remained simple and clean; the earthy color palette and bold type reinforce this. I ended up designing a sample product catalogue, a promotional post card, and a poster advertising a sale.
